Stockpiling draft picks in the NFL forms the basis for successful franchises such as the New England Patriots, Baltimore Ravens, and San Francisco 49ers. It is where team building, the salary cap, and probability intersect.
There are downsides to stockpiling picks. The extra draft picks are acquired by trading down in the draft or a previous draft (thus forfeiting a chance at a theoretically better prospect), or by trading a veteran for a draft pick (thus losing a proven entity), or by acquiring compensatory picks (which are given out by the NFL when a team loses a valuable free agent).
Why would some of the best franchises in the NFL consistently trade higher picks for multiple lower picks, trade veteran players, and let solid NFL players walk in free agency?
First of all, these teams have chosen to build through the draft, and not free agency. This has value that cannot be analyzed by thinking in terms of video game football, i.e. acquiring the most talented players possible. Instead, these teams seek to draft players who fit their program personality wise, and who fit their schematics athletically. This allows the teams to mold an “impressionable” rookie into their system, which has a greater chance for success than asking a veteran from another system to do so.
Once the drafted players are on the roster, another evaluation process occurs. These teams will constantly analyze which of their young players, do, in fact, fit the structure of the team both on and off the field. While they can learn about a free agent’s reputation on and off the field, it does not compare with their ability to know and analyze their own players.
This is vital in regards to the salary cap. Generally speaking, a team can extend the contracts of their own players for less money than if those players reached the open market. Signing a contract early is beneficial for a player, because it is a violent sport where injury can ruin a career at any moment, and it is valuable to sacrifice a chance at the free market in order to gain guaranteed money and eliminate the risk of losing everything because of injury. The team wins by keeping costs down; the player wins by getting financial security earlier.
Some of the multitude of draftees that these teams have will not re-sign. But these teams still rely on players being productive on their rookie contracts, because it is a cheap source of labor which keeps costs down so that the desired former draft picks can be extended, and the team can remain under the salary cap.
This is why probability is so important. It is impossible to “get it right” on every draft pick. Having more draft picks increases the probability that a few of the draft picks may end up being “keepers” on the roster.
Some will get cut before training camp. Some will contribute during their rookie season and beyond. A few from each draft class will get contract extensions to stay with the team. THESE players are as sure a bet as there can be in the NFL – the team has had years to scout them as players and as people from within their own locker room.
After years of this steady building and stockpiling of draft picks, the extended players from various draft classes make up the team.
In essence, these teams have the best of both worlds: they have found players who they KNOW fit their system, and they can keep those players on the roster for cheaper than their fair market value would dictate. The increased picks also allow the teams to more freely choose the best player available in the draft – instead of focusing on need – because there are more picks to address needs later in the draft. This gives another advantage in fielding the best players possible to fit their system and resign at value.
Aside from team building, stockpiling draft picks does give a team the opportunity to move up in the draft should they want to. The 2013 49ers are a great example – they identified a player they wanted to get, traded up 13 picks in the first round to get him (which they were able to do because of their excess draft picks), and drafted Eric Reid, an immediate starter at safety who solidified their defensive backfield and went to the Pro Bowl his first season.
Stockpiling also means better picks in later drafts. In 1995, the Cleveland Browns – with both head coach Bill Belichick and executive Ozzie Newsome having influence – traded the #10 pick in the draft to the 49ers, who selected receiver JJ Stokes. In return, the Browns/Ravens received 4 draft picks, including the 49ers’ first round pick in 1996.
In 1996, with their own pick at #4, the Ravens chose the best player available, a left tackle from UCLA. They were criticized, because they already had a solid starting left tackle – Tony Jones (who would go on to a pro bowl and to start for two Denver Bronco Super Bowl champions). The player they selected, however, became arguably the best left tackle of all time – Jonathan Ogden.
But the Ravens were not done. With the 49er’s draft pick – #26 – they again drafted the best player available. This time, they selected Ray Lewis.
Belichick and Newsome had witnessed the virtue of patience in 1995, that led to drafting two hall of fame players in 1996, which set the Ravens franchise on a path to success that has not yet ceased. It is not surprising that the Patriots (under Belichick) and the Ravens (under Newsome) continue to build through the draft.
And in support of the theory of stockpiling draft picks in order to increase probability of success, Belichick’s Patriots would later receive four compensatory selections in the 2000 draft to compensate for the losses of linebacker Todd Collins, punter Tom Tupa, defensive tackle Mark Wheeler and offensive lineman Dave Wohlabaugh in free agency. This gave his team four extra chances at selecting a contributor, even if the chances of a late round draft pick lasting in the NFL are slim. Few people took note of pick 199, their compensatory selection at the bottom of round 6. With that pick, they selected Tom Brady.
The stockpiling draft pick system also perpetuates itself: Because these teams let free agents walk, and do not build extensively through free agency, they often receive compensatory picks which help them to stockpile draft picks.
The process can be slow, but it is the recipe for a healthy, system driven NFL team with a group of players who are more likely to be unified in sharing the vision of the coaching staff. Such cohesiveness is an intangible – and necessary – element of winning football, which is one reason why famous “free agent splash” teams (the recent Washington Redskins being a prime example) so often struggle to find consistent success.